consumer apps

what makes a product spread instead of die. Behavioral psychology, habit loops, retention engineering, and designing the product itself for distribution. Content isn't marketing - content is product distribution. Notes from inside the build, not the highlight reel.

14

Aug

Organic or Paid: The Question I Get Asked Most, and Why It's the Wrong One

4 min read

12

Aug

relationship wellness is about to do what fitness already did

4 min read

29

Jul

here's what i'm building after flamme

3 min read

21

Jul

i sold my company because i sent a cold dm, with no ask

3 min read

20

Jul

50 million views didn't get flamme acquired. 50% retention did.

4 min read