growth

distribution is an engineering problem and i treat it like one. TikTok farming, retention engineering, viral systems, the vsc framework. Volume + iteration beats one lucky video. For operators building the machine, not chasing the moment.

14

Aug

Organic or Paid: The Question I Get Asked Most, and Why It's the Wrong One

4 min read

29

Jul

here's what i'm building after flamme

3 min read

20

Jul

50 million views didn't get flamme acquired. 50% retention did.

4 min read

30

Jun

originality is a tax. and you need to stop paying it.

5 min read

16

Jun

making content got cheap. distribution didn't.

5 min read